Originally known as La Crosse Trust, North Central Trust Company was formed in 1913 by a small group of local persons with close ties to the banking industry. At that time the city did not have an existing trust company, and services were needed to administer estates and to manage the assets of families and businesses alike. North Central Trust Company is unique in that it still remains a completely independent institution, unlike most trust companies, which are typically owned and controlled by banks.

While the Great Depression took its toll on the La Crosse area, North Central Trust Company remained a safe haven. Soon, the fifties and sixties were in full bloom and the company gained momentum, offering expanded services to a broader base of clientele. Among these new services were profit sharing, retirement planning, tax planning, and flexible investment management. The early eighties brought the advent of computer technology and the public’s renewed interest in financial services such as IRAs and 401(k) plans. As a result, the company enjoyed spectacular growth, with assets reaching $100 million.

Over the years, North Central Trust Company has expanded its traditional role as trustee and personal representative of estates to include services such as pure investment management and complete retirement plan administration. Today with over 1.7 billion dollars in assets, North Central Trust Company is Wisconsin’s oldest and largest independent trust company.

The rich history of North Central Trust Company is still unfolding as new generations of individuals and businesses choose us as their trusted financial advisor.