Each individual investor has a different risk tolerance based on their own set of circumstances. Some factors that could effect these tolerances are:

• length of time to obtain an investment goal,
• current amount of assets and
• past experiences

Thus it is important that today's investor approach the investment process with some knowledge of their own risk tolerance. In addition, with the influx of financial information available in today's media, it is important that investors remember their goals and risk tolerance in digesting this information. It's not uncommon for recent success stories to make investors feel like they are missing something or that their investment program is inadequate. However, behind the success stories, rarely is the story told of the level of risk that was taken, or the many unsuccessful stories.

It is important to note that each investor's situation is different. For a more accurate assessment, contact North Central Trust Company for a personal appointment today! Call 800-658-9474.

The articles and opinions in this publication are for general information only and are not intended to provide specific advice or recommendations for any individual.

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